Integrating corporate social responsibility initiatives with green human resource management: how green knowledge sharing drives sustainable practices?

Purpose The inconsistent application of corporate social responsibility (CSR) initiatives across various manufacturing sectors gives rise to a broad issue encompassing environmental and labor when striving to achieve uniform standards and benchmarks. In this framework, the present study aims to investigate the connection between two significant concepts in contemporary management literature, CSR and green human resource management (GHRM) within organizational settings. Additionally, this study scrutinizes the mediating role of green knowledge sharing (GKS) and the moderating influence of green intellectual capital (GIC). Design/methodology/approach To achieve research objectives, the present study builds on stakeholder and ability–motivation–opportunity (AMO) theories. This study applied actionable research data from a sample of 398 individuals employed within Pakistan manufacturing companies and utilized the Hayes PROCESS methodology for the analysis to test the study models and hypotheses. Findings The results highlight a positive association between CSR approaches and GHRM practices, balancing environmental responsibility and employee well-being. Furthermore, findings suggest that GKS mediates CSR approaches and GHRM practices to improve the internal and external environment. Moreover, GIC was identified as a positive factor that buffers the relationship between CSR and GKS, influencing GHRM practices both directly and indirectly through its impact on GKS. Originality/value This research contributes to bridging research gaps in the literature and advances insights into the interrelationship among CSR approaches, GKS, GIC and GHRM practices. It adds to the literature by focusing on green environmental issues using the stakeholder and AMO theories.