An Empirical Study on the Pedagogical Reform of E-Commerce Programs in Higher Vocational Colleges in the "Internet Plus" Era

In the context of the “Internet Plus” era, e-commerce majors in higher vocational colleges face a disconnect between their curricula and industry needs, a scarcity of practical teaching resources, and insufficient school–enterprise collaboration. Drawing on both a literature review and field research, this paper proposes a systematic reform framework across four dimensions: restructuring teaching philosophy, optimizing course content, adopting project-driven industry–education integration, and building informatized teaching resources and platforms. A pilot implementation at one vocational college demonstrates that these reforms significantly enhance students’ hands-on skills, innovative awareness, and employability. Finally, based on issues encountered during implementation, the paper offers recommendations for ongoing improvement, with the goal of providing a replicable model for e-commerce teaching innovation in vocational settings.