Creating attractive content for promoting a hotel enterprise in social networks

The article provides a comparative analysis of the effi ciency of social media in Russia. Promising online social platforms for promoting hotel businesses are identified. Recommendations for branding and publishing content for hotels are given. It is shown that social media marketing (SMM) is marketing, the work of which is aimed at social platforms, including a set of activities to promote a company or a brand using social media channels. Administration of a corporate account is part of the marketing and communication strategy of any enterprise and implements communication with a potential consumer through promotion networks.