Social Marketing Planning Online Consultation Special for “Kooliner” Teenagers Via Whats App Doc at Air Putih Health Center

The Importance of Marriage Age Maturation to provide understanding and awareness to adolescents to be able to plan a family, consider aspects related to household life and support quality births. The purpose of this activity is to increase adolescent knowledge and awareness of the importance of PUP and improve the quality of life of adolescents. Adolescents in the Air Putih Health Center Area have never received socialization related to PUP, adolescents also tend to have negative attitudes due to the lack of knowledge related to maturing age, maturity and mentality towards marriage. Consultation refers to the word exchange of ideas to get conclusions, both advice and suggestions, and to changes in adolescent behavior to be able to prevent themselves from getting married early into a social marketing product. The implementation of this empowerment uses the Social Marketing method. The results of this activity include adolescents being very interested in the "Kooliner" service, also increasing adolescent knowledge and awareness and promoting effective communication skills.

Authors

Publication Details

Journal
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS
Published
2025-05-22
DOI
https://doi.org/10.47191/ijmra/v8-i05-43
Primary Topic
SMEs Development and Digital Marketing
Type
article
Field-Weighted Citation Impact
0.00
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article

Social Marketing Planning Online Consultation Special for “Kooliner” Teenagers Via Whats App Doc at Air Putih Health Center

Annisa Nurrachmawati, Nur Rohmah, Ratna Wati, Dyah Rahmawati et al.
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS
SMEs Development and Digital Marketing
article

Social Marketing Planning Online Consultation Special for “Kooliner” Teenagers Via Whats App Doc at Air Putih Health Center

Annisa Nurrachmawati, Nur Rohmah, Ratna Wati, Dyah Rahmawati, Khumairotul Zahro Al-Ahmadi
article en

Abstract

The Importance of Marriage Age Maturation to provide understanding and awareness to adolescents to be able to plan a family, consider aspects related to household life and support quality births. The purpose of this activity is to increase adolescent knowledge and awareness of the importance of PUP and improve the quality of life of adolescents. Adolescents in the Air Putih Health Center Area have never received socialization related to PUP, adolescents also tend to have negative attitudes due to the lack of knowledge related to maturing age, maturity and mentality towards marriage. Consultation refers to the word exchange of ideas to get conclusions, both advice and suggestions, and to changes in adolescent behavior to be able to prevent themselves from getting married early into a social marketing product. The implementation of this empowerment uses the Social Marketing method. The results of this activity include adolescents being very interested in the "Kooliner" service, also increasing adolescent knowledge and awareness and promoting effective communication skills.

INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSISVol. 08(05)
Openalex Percentile: Top 81%
SMEs Development and Digital Marketing
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Social Marketing Planning Online Consultation Special for “Kooliner” Teenagers Via Whats App Doc at Air Putih Health Center — Annisa Nurrachmawati, Nur Rohmah, et al. · INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS (2025) | TGRS Research Map | TGRS