LEVERAGING ARTIFICIAL INTELLIGENCE (AI) IN THE GROWTH OF FINTECH IN BANKING

The paper explores the use of artificial intelligence (AI) in the emerging fintech segment of the banking industry. It provides an insight of the current landscape of the banking industry and the challenges faced by traditional banks in adopting AI. The paper also explores the potential benefitsofusingAIinthebankingfintechsegment,including enhancedcustomerexperience, increased resource optimisation, and enhanced loss prevention. The increase in the international investors segment of liquidity providers in the Indian capital markets make it imperative to study and better appreciate the roleAI plays in various avenues of the financial services segment.