MARKETING APPROACH TO DEFINING THE ESSENCE OF THE CONSUMER MARKET

This article examines the marketing approach to understanding the concept of the consumer market, emphasizing its role within the modern economic system. The consumer market is analyzed from a functional perspective, focusing on key aspects that shape its structure and dynamics. By considering the different groups involved – including consumers, producers, businesses, sellers, economists, researchers, and the state – the article provides a clear understanding of how these groups interact and how their relationships define the consumer market. The study explores the main characteristics of the consumer market, focusing on its essential traits, properties, and the principles influencing its functioning. The market’s structure is shaped by its participants, and the article examines how these participants interact within a regulated social and economic environment. It also presents a critical review of the market’s role in social and economic systems, alongside the mechanisms that regulate it. Furthermore, the article highlights the importance of understanding the consumer market from a marketing perspective, considering its role not merely as a platform for transactions, but also as a dynamic environment for marketing strategies and innovation. The article aims to clarify the complex nature of the consumer market, providing an integrated view that connects theory with practical application. Ultimately, the article provides a comprehensive definition of the consumer market with a focus on marketing, underlining its multifaceted role in modern economies. It offers a foundation for future research and serves as a guide for applying marketing strategies effectively in various consumer market settings.