Undergraduate Perceptions of the Value of Studying Spanish: The Role for Spanish for Specific Purposes

This article presents the findings of a study, conducted at a large public university, examining the perceptions of beginner Spanish students toward language learning and its value for their future careers. The study addressed several key themes: students' primary motivations for taking Spanish, their perceptions of its value for education and career goals, and how course content could better align with their interests. It also examined students' awareness of advanced language courses with a Spanish for specific purposes (SSP) focus and explored ways departments could improve marketing strategies to promote upper-level courses and encourage continued enrollment. Results indicate that while many students reported enrolling in Spanish I and II primarily due to college requirements, a significant number expressed positive perceptions about language study for personal enrichment, social connections, and career advancement. Notably, almost half of respondents indicated a desire to pursue additional Spanish courses beyond these first two levels. Initially, students rated the workplace value of Spanish low but later acknowledged its employability advantages. Findings reveal a lack of awareness regarding available language courses, underscoring the need for improved marketing strategies to promote upper-level offerings that align with students' interests. This study aimed to provide valuable insights for instructors, faculty, and administrators in enhancing language program relevance and student engagement.