THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY

The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying

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Publication Details

Journal
International Journal of Economy Education and Entrepreneurship (IJE3)
Published
2024-08-30
DOI
https://doi.org/10.53067/ije3.v4i2.279
Primary Topic
Health, Technology, Consumer Behavior
Type
article
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article

THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY

Sugeng Purwanto, Sarah Putri Madania
International Journal of Economy Education and Entrepreneurship (IJE3)
Health, Technology, Consumer Behavior
article

THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY

Sugeng Purwanto, Sarah Putri Madania
article en

Abstract

The purpose of this study was to determine the effect of shopping lifestyle and Flash Sales on impulsive buying behavior in shopee E-commerce for Generation Z in East Luwu Regency. This study uses quantitative research methods. The population studied was Shopee E-commerce users in East Luwu Regency, a sample of 108 people and the sampling technique used was a non-probability technique using purposive sampling. The data analysis technique uses the component-based Structural Equation Modeling (SEM) method using the Partial Least Square (PLS) analysis tool. The results showed that a shopping lifestyle has a positive and significant effect on impulsive buying and Flash Sales have a positive and significant effect on impulsive buying

International Journal of Economy Education and Entrepreneurship (IJE3)Vol. 4(2)
University of Pembangunan Nasional Veteran Jawa Timur (ID)
Openalex Percentile: Top 59%
Health, Technology, Consumer Behavior
DOIOpen Access PDFOpenAlex
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THE INFLUENCE OF SHOPPING LIFESTYLE AND FLASH SALES ON IMPULSIVE BUYING BEHAVIOR AT SHOPEE E-COMMERCE FOR GENERATION Z IN EAST LUWU REGENCY — Sugeng Purwanto, Sarah Putri Madania · International Journal of Economy Education and Entrepreneurship (IJE3) (2024) | TGRS Research Map | TGRS