The Methodology of Strategizing the Development of Enterprises According to the Model of Economic Relations of the Experience Economy

Changes in the activities of economic entities demand the development of a new theoretical basis, methodologies, methodological support, and practical recommendations that would be capable of responding to the challenges of the present day while also providing the opportunity to shape strategic perspectives for their development. Therefore, the article highlights the main contemporary transformational changes in economic relations, new economic models, and dominant trends in key economic processes. On this basis, it is proved that one of the promising models of the economy of today is the experience economy, the complexity of which demands changes in the strategic management processes of enterprises, manifested in strategizing and its new direction which is strategic thinking. The use of strategizing is appropriate for developing enterprise growth strategies, taking into account the new economic model – the experience economy. Therefore, the aim of the article is to highlight proposals for the formation of a methodology for strategizing the development of enterprises in the context of the evolvement of an experience economy in Ukraine. The object is the process of strategizing the development of the enterprise, and the subject is a complex, dynamic, integral, and subordinated system of various methods, principles, levels, and forms of methodologies for cognition and functioning of the strategizing process, which are implemented taking into consideration the specific conditions of the formation of the experience economy. The methods used in the article include analysis, synthesis, abstraction, theoretical generalization, a structural-logical approach, and systemic and comprehensive approaches to substantiate the methodology of strategizing the development of enterprises in the context of the experience economy. The main new results presented in the article are the paradigm of strategizing the development of enterprises in the context of the experience economy, along with its characteristics, functions, and principles of implementation. On the basis of a substantiated paradigm, the presented scientific and methodological approach has been developed in accordance with the stages of strategizing, methods, considering the characteristics and advantages of the experience economy model regarding rational and emotional experience from the enterprise development.