Pricing as a Mechanism for Managing a Company's Activities When Entering Foreign Markets

The article aims to determine the special importance of pricing during operations and transactions, concluding contracts, defining currency quotes and establishing mutual relations – which is what characterizes the foreign economic activity of the enterprise to the highest extent. It is found that foreign economic activity is not only of mandatory importance in the business sphere where the company is involved, but also has a prospective nature, while pricing plays the most important role. This provides for the use of research methods on pricing in the foreign economic activity of the company, which include monographic method – to show what the foreign economic activity of the company was based upon and to specify details as to oscillations in exchange rates; method of expert assessments – different points of view on determination of the sliding prices when concluding a contract; method of comparison – to compare the effective ratio of interest rates in the own foreign trade operations of the company; method of extrapolation – the value of the price premium calculated for the sale of the articles produced by the company that determines the trade transactions. Thus, the essence and mandatory importance of conducting foreign economic activity at the company are revealed. This proves that only through pricing does foreign economic activity at the company demonstrate the perfection of business relations with other counterparties, as a result of which sales markets expand, the competitiveness of manufactured products and the ability to manage cash flows increase. On this basis it is concluded that the foreign economic activity at the company is the ability of the latter to strengthen and diversify trade relations with other counterparties and the management of a commodity policy in accordance with the achieved results.