Impact of standardising the colour and branding of vape devices on product appeal among young people: a randomised experiment in England, Canada and the United States
Standardising the colour and branding of disposable vaping devices reduces young people's interest in trying them. However, this includes a substantial impact on those who smoke.
Authors
- Jessica L. Reid (ORCID: https://orcid.org/0000-0001-9909-6265)
- Katherine Amy East (ORCID: https://orcid.org/0000-0001-9083-2131)
- David Hammond (ORCID: https://orcid.org/0000-0002-8093-1555)
- Sharon Cox (ORCID: https://orcid.org/0000-0001-8494-5105)
- Sarah Elizabeth Jackson (ORCID: https://orcid.org/0000-0001-5658-6168)
- Jamie Brown (ORCID: https://orcid.org/0000-0002-2797-5428)
- Eve Taylor (ORCID: https://orcid.org/0000-0003-3987-4760)
- Erikas Simonavičius (ORCID: https://orcid.org/0000-0002-6323-3659)
- Harry Tattan‐Birch (ORCID: https://orcid.org/0000-0001-9410-8343)
Institutions
- Brighton and Sussex Medical School (GB)
- University of Waterloo (CA)
- King's College London (GB)
- University College London (GB)
- Birkbeck, University of London (GB)
Publication Details
- Journal
- Tobacco Control
- Published
- 2025-05-20
- DOI
- https://doi.org/10.1136/tc-2024-059210
- Citations
- 2
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 30.35
Funders
- Society for the Study of Addiction
- Cancer Research UK
- National Institutes of Health