Effect of Structural Social Capital on Creativity among Hotel Employees in the Cape Coast-Elmina Conurbation, Ghana

Recent research has highlighted the critical role of management education in unlocking employee creative potential. However, the underlying social structures that facilitate or hinder this creative process has been less highlighted. This study focused on investigating the impact of structural social capital on employee creativity within the hotel industry in the Cape Coast and Elmina conurbation, Central Region, Ghana. The study examined the relationship between structural social capital and employee creativity and its implications for creating a favourable social working atmosphere. A descriptive survey design using quantitative research was used. A questionnaire entitled “Structural Social Capital and Employee Creativity Questionnaire” (SSCEQ) was used to collect data from 260 employees of 73 hotels in the study area. Descriptive and inferential statistics were employed to analyse the data. The analysis revealed a positive relationship between structural social capital and employee creativity. The findings provide empirical evidence of the positive impact of structural social capital on employee creativity within the hotel industry. It was recommended that a favourable social working environment should be created by promoting social interactions among employees to enhance creativity while tracking financial performance. The need for managers and employees in the hospitality sector to examine and utilize social capital resources in their operations is also highlighted. Other key recommendations include how counsellors as well as financial employees can work with hotel management to forge and maintain quality relationships that augur well for obtaining high employee creativity levels in the hotel industry.