A Study on Motivating Factors Women's Entrepreneurship in Bengaluru, India

The city of Bengaluru, known for its robust start-up ecosystem, has seen a steady rise in women entrepreneurs across multiple sectors. This research paper examines the core motivators influencing women to start and sustain entrepreneurial ventures in Bengaluru. The study combines quantitative data analysis and a literature-backed review of motivational factors, while also evaluating the effectiveness of government schemes aimed at empowering women entrepreneurs. Findings suggest that personal ambition, financial necessity, family support, and institutional backing are the primary forces driving female entrepreneurship in the city. The research offers key insights into policy enhancement and the development of inclusive entrepreneurial ecosystems.