REVENUE GENERATION THROUGH F&B SERVICES: A CASE STUDY OF HOTEL TAMIŠ

This research investigates the financial performance of the Food and Beverage (F&B) department at hotel Tamiš, focusing on its contribution to overall revenue generation. Utilizing Excel 365 for data analysis, the study examines key financial metrics, including sales, raw material costs, and profit margins from a la carte offerings over a one-year period. Findings reveal that effective management of raw material costs and strategic pricing significantly enhance profitability, with the F&B department identified as a critical revenue driver for the hotel. The research underscores the importance of adapting F&B services to meet evolving guest expectations, emphasizing the need for continuous improvement in customer satisfaction to boost revenue. Additionally, the study highlights opportunities for future research, including the impact of marketing strategies and customer feedback on F&B performance. This research provides valuable insights for hotel managers seeking to optimize F&B operations and sustain competitive advantage in the hospitality industry.