THE ROLE OF PROJECT MANAGEMENT IN MODERN AGRICULTURE BUSINESS

Agriculture is a complex and multifaceted industry that requires careful planning, execution, and monitoring to ensure sustainable growth and productivity. Modern production, processing, and marketing of agricultural products require adaptation to new technologies and modernization of organizational structures. Project teams are becoming key to coordinating strategic management approaches and the basis for organizational strengthening and productivity growth. With increasing global challenges such as climate change, resource scarcity, and market volatility, the application of project management principles in agriculture has become more important than ever. Effective project management can improve agricultural efficiency, sustainability, and profitability, ultimately contributing to food security and economic stability. Agricultural projects involve the use of project management techniques and concepts, and project managers in the agricultural industry require significant attention. This article aims to highlight the role and application of project management in the development of agriculture. Through a literature review by eminent experts, the authors of the article focused on identifying the importance of project management and the role of project teams in the contemporary development of the agricultural industry.