Specialization and Competitiveness in Blueberry(Vaccinium spp.) Production in Mexico

Objective: Assess national competitiveness in the global blueberry market from 2011 to 2021. Methodology: Five indicators were estimated to analyze production specialization and the commercial competitiveness of Mexican blueberries in the three leading producing states. Results: Specialization in blueberry production has increased; both planted and harvested areas expanded in recent years due to agricultural and sectoral strategies implemented by the governments of the main producing states. As a result, Michoacán and Baja California emerged as the most specialized states in this production. Conclusions: The commercial competitiveness of blueberries has risen and continues to grow. Mexican blueberries are profitable due to strong demand, with national production meeting both domestic and international consumption. It remains one of the least affected products during the COVID-19 pandemic.