Factors influencing the adoption of modern nitrogen dose reduction technologies: the case of wheat in the Yaqui Valley

Objective: The article examines the factors influencing the adoption of nitrogen dose reduction technologies among wheat farmers in the Yaqui Valley, Mexico. Design/methodology/approach: Through the analysis of a sample of 336 farmers, the study identifies key factors associated with technology adoption, including gender, educational level, farm size, and land tenure. Additionally, factors such as access to technical advice and a positive perception of the technology’s adaptability and relevance also play a crucial role. A random utility model was used to determine the probability that a wheat farmer would decide to adopt the described technology. Results: The findings suggest that the male farmers male, higher education levels, technical advice, prior knowledge of the technology, and a positive perception of its adaptability, usefulness, and relevance influence the likelihood of adopting the proposed technology. Additionally, adoption is less likely when production is carried out without the support of technical advisors or when the farmers is not legally constituted as a legal entity. Limitations on study/implications: The research focuses on a specific type of technology and a particular region. Findings/conclusions: The use of new technologies among agricultural farmers is a high-impact tool in public policy aimed at supporting rural areas. Additionally, it is suggested that further actions, such as establishing demonstration plots with the proposed technology and inviting regional associations and farmers, as well as accompanying the technological proposals with certified technical advisors, can lead to a higher adoption rate, offsetting low educational levels and small plot sizes.