Allusion - a Strategy of Intertextuality in Political Discourse

Allusion, as one of the strategies of intertextuality, is a tool used in political discourse to enhance the persuasiveness of oral or written texts. Referring to historical events, figures, myths, or well-known cultural symbols, political actors establish a connection with their audience and rely on shared knowledge and values ​​to strengthen their arguments. The aim of this paper is to define the role of allusion in political discourse and to analyze its functions, types and impact on public perception and political effectiveness. The functions of allusion in political discourse are diverse: to enhance and reinforce credibility and authority, to provide emotional resonance, to condense complex ideas, to provide criticism and to mobilize public opinion. Among the types of allusion used in political discourse there are historical, religious, literary and cultural allusions. When using historical allusion, the addressee refers to past events and draws parallels with the present. Religious allusion is especially prevalent in societies where religion plays an important role in public life. With literary allusion politicians refer to famous authors or works - such allusions are especially effective when they relate to issues closely related to contemporary political reality. Finally, cultural allusion is linked to popular culture and national identity.   Thus, allusion in political discourse is a powerful tool for argumentation, shaping public perception, simplifying complex issues and mobilizing collective action. As one of the central features of political communication, allusion clearly demonstrates the ways in which language and culture are intertwined to shape the political landscape.