Testing certain and uncertain incentives on study retention in a longitudinal social media survey among young adults: An embedded recruitment trial
This study is among the few to experimentally test incentives for retention in online social-media based research. A certain CE was most effective for short-term web survey retention among young adults compared with a lottery. Findings suggest that small guaranteed rewards may better motivate study retention than uncertain larger amounts.
Authors
- Paul Mowery (ORCID: https://orcid.org/0000-0002-3717-9345)
- Alexander P. D’Esterre (ORCID: https://orcid.org/0000-0002-5722-6719)
- Jeffrey B. Bingenheimer (ORCID: https://orcid.org/0000-0002-1427-0402)
- W. Douglas Evans (ORCID: https://orcid.org/0000-0002-7559-1592)
- Shreya Tulsiani (ORCID: https://orcid.org/0000-0001-6986-7858)
- Elizabeth C. Hair (ORCID: https://orcid.org/0000-0003-0536-2409)
- Megumi Ichimiya (ORCID: https://orcid.org/0000-0002-2665-6513)
- Raquel Gerard (ORCID: https://orcid.org/0000-0002-2391-0619)
- Jennifer Cantrell (ORCID: https://orcid.org/0000-0003-4730-2535)
- Jennifer M. Kreslake (ORCID: https://orcid.org/0000-0001-6605-1327)
- Madeline Martin (ORCID: https://orcid.org/0009-0005-1690-712X)
Institutions
- American Legacy Foundation (US)
- Milken Institute (US)
- George Washington University (US)
- Biostatistical Consulting (United States) (US)
- New York University (US)
Publication Details
- Journal
- Digital Health
- Published
- 2025-04-01
- DOI
- https://doi.org/10.1177/20552076251336522
- Primary Topic
- Social Media in Health Education
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- National Cancer Institute