Gig Economy and Freelancing: Challenges and Opportunities in Pakistan, a Qualitative Study

The study aims to highlight the challenges and opportunities for the gig economy in Pakistan. The study used a qualitative research design and thematic analysis. Qualitative data was collected using semi-structured interviews with gig workers nationwide. The sample size was decided based on the saturation point, and expert non-probability sampling was used to collect data. The study identified opportunities for gig workers in Pakistan, such as global access, tax-free sector, earning remittances, free training, and the flexible nature of the job. Despite the opportunities, the gig economy faces challenges related to internet and online connectivity issues, legal issues, payment issues, VPN access issues, and job burnout. The study also highlighted policy recommendations for policymakers to increase social protection and resolve legal matters related to the gig economy in Pakistan.