Multi-level perspective analysis of the automobility regime and the implication to MaaS in Thailand

This study addresses the challenge of implementing new mobility concepts like Mobility as a Service (MaaS) in car-dominant societies such as Thailand. Employing an exploratory qualitative approach and Multi-Level Perspective framework, we analyze the impact of the existing automobility regime on MaaS potential in the Bangkok Metropolitan Region. The findings reveal landscape developments that reinforce car-centric transportation systems but also identify dynamics and mechanisms that could facilitate a transition towards MaaS. The study proposes interventions to encourage a shift away from private vehicle use and promote MaaS adoption, emphasizing the need for effective governance strategies. By filling a knowledge gap in understanding the interaction between automobility and emerging mobility concepts in Thailand, this research contributes valuable insights for both transport studies and socio-technical transition research. It highlights the challenges and opportunities for new mobility concepts in Southeast Asia contexts, underscoring the importance of policy interventions in steering the transition towards more sustainable mobility solutions.