Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Business Competition and Growth
Published
2025-01-01
DOI
https://doi.org/10.1504/ijbcg.2025.10071375
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement

Monika Sehgal, K. A.
International Journal of Business Competition and Growth
Digital Marketing and Social Media
article

Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement

Monika Sehgal, K. A.
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Business Competition and GrowthVol. 10(1)
Decent work and economic growth
Openalex Percentile: Top 85%
Digital Marketing and Social Media
DOISourceOpenAlex
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Mapping the digital landscape: a bibliometric analysis of role of digital marketing in customer engagement — Monika Sehgal, K. A. · International Journal of Business Competition and Growth (2025) | TGRS Research Map | TGRS