Cosmetics and the Media; socio-cultural construction of female body among college women in Kerala

Female body beautification claims that the body perfection is for social approval. So women are considered as the most frequent target groups of the somatic perfection and they are the focused group of body modification. Women love make up because it can help to enhance 1 their beauty and make good appeal to perform their social roles. In the era of hyper reality, changes are necessary especially in women orientation towards body beautification. Media can produce this kind of reflexiveness. Today, the advertisement in media mainly focused on a woman’s body and the trends in cosmetics. These are deciding factors in advertising media. That is the corporate capitalism. This study is mainly focused on college women, because they are the prime target of patriarchal and capitalistic interest of the body beautification today. The main objective of the study is to analyse the influence of the media on the construction of body through the use of cosmetics. The research design used in this study is of descriptive in nature. So the researcher can mainly influence the body beautification how can relate with media and construction of female body among college women. Mixed methods are used for the study of body through cosmetics of socio-cultural construction of female body. The necessary data for the study have been collected through empirical study. It was done mainly through interview schedule. It will help to analyse details notion of body and how can we interrelated and interpreted and the influence of mass media through the use of cosmetics. The data were collected from women studying in various colleges like government, aided and private college from the Kerala.