A STUDY ON THE IMPACT OF ODOP SCHEME ON ECONOMY OF UTTAR PRADESH: AN ECONOMIC ANALYSIS

The One District One Product (ODOP) scheme in Uttar Pradesh represents pivotal step in state’s endeavour to foster inclusive and localized economic development. Launched in 2018 and inspired by Japan’s One Village One Product (OVOP) movement, ODOP focuses on identifying and promoting unique product from each of the 75 districts in Uttar Pradesh. This strategy aims at stimulating local entrepreneurship, preserving traditional crafts, and integrating rural production units with national and global value chains. The scheme has been instrumental in bridging gap between traditional artisans and modern markets by providing financial support, branding, training, and digital access through platforms like Flipkart and Government e-Marketplace (GeM). The initiative has brought attention to region-specific products such as Prayagraj’s Moonj craft, Banda’s Shazar stone, and Agra’s leather goods, transforming them from low-value handicrafts into commercially viable products. These localized industries, once on brink of the extinction, now exhibit renewed vitality due to institutional support and enhanced market linkages. ODOP’s convergence with schemes like PMFME and Districts as Export Hubs further amplifies its effectiveness, making it cornerstone in Uttar Pradesh’s socio-economic planning framework. This study aims to conduct in-depth analysis of the ODOP scheme’s economic impact across various districts of the Uttar Pradesh. It evaluates scheme’s contributions to income generation, MSME formalization, employment creation, and rural industrialization. The analysis uses case studies and district-level data to draw empirical conclusions and recommend policy interventions. Additionally, paper addresses challenges related to implementation, including infrastructural deficiencies, financial bottlenecks, and skill gaps. It contributes to literature on localized development models by providing policy-oriented evaluation of the state-led cluster development initiative.