Development and Strengthening Strategies for the Business Incubator of the Jakarta Industrial Training Center (Balai Diklat Industri Jakarta) in Enhancing the Competitiveness of Micro, Small, and Medium Enterprises (MSMEs)

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy but remain less competitive than those in other ASEAN countries. Business incubators serve as strategic solutions by providing services, facilities, coaching, and mentoring. This study analyzes internal and external environmental conditions, formulates alternative strategies, and determines priority strategies for business incubator development. Data were collected through in-depth interviews with internal and external experts and analyzed using the Internal-External (IE) matrix, SWOT analysis, and the Quantitative Strategic Planning Matrix (QSPM). Findings indicate that BDI Jakarta is in the "growth and build" quadrant, with internal strengths outweighing weaknesses and greater external opportunities than threats. The SWOT analysis identifies nine alternative strategies: SO strategies (financial institution partnerships, product innovation based on local culture and intellectual property, and digital marketing enhancement), WO strategies (collaboration with the government and private sector for facility development and business analytics services), ST strategies (alignment with government policies, strengthening networks with media and academia, and marketplace collaboration), and a WT strategy (partnership with research institutions for human resource and product development). QSPM analysis prioritizes digital transformation and improved financial access. Thus, incubators should strengthen MSME funding access through financial institution partnerships and enhance technology adoption in mentoring programs to expand market reach. Keywords: Business Incubator, Internal-Eksternal Matriks, SWOT Analysis, QSPM