BUILDING A SKILLED WORKFORCE FOR MONTENEGRO’S THRIVING TOURISM INDUSTRY

The tourism sector plays a pivotal role in Montenegro's economic development, with human resources serving as one of its most critical components. This study explores the significance of human resources in shaping the competitiveness and sustainability of Montenegro's tourism industry. By adopting a human resources perspective, the research examines the challenges, opportunities, and strategies that influence the sector's performance. Key issues such as workforce training, employee retention, cultural competence, and leadership are analyzed to identify gaps and propose actionable solutions. The findings reveal that enhancing the quality of human resources through targeted education, professional development, and strategic management practices can significantly improve the positioning of Montenegro's tourist product on both regional and global markets. This study contributes to the existing literature by providing insights into the role of human capital in driving tourism growth and offering practical recommendations for policymakers, industry stakeholders, and educational institutions.