ORGANIZATIONAL CULTURE AS A STRATEGIC RESPONSE TO GLOBAL CHALLENGES IN THE RURAL DEVELOPMENTOF AGRICULTURE AND TOURISM

This paper explores the intersection of global challenges and organizational culture in the context of rural development, particularly within the sectors of agriculture and tourism. In recent years, the global landscape has faced an increasing range of challenges, including environmental sustainability, economic inequality, and the impacts of globalization. These issues significantly affect rural areas, where agriculture and tourism play crucial roles in local economies and community development. The role of organizational culture within these sectors as a driving force for adaptation and overcoming these challenges is examined. By analyzing the role of organizational values, leadership styles, and decision-making processes, the paper highlights the potential of fostering a culture that supports innovation, sustainability, and resilience in rural development initiatives. Through this lens, the paper aims to propose strategies for aligning organizational culture with the demands of global challenges in the pursuit of more sustainable and inclusive rural development.