FEATURES OF LVIV TELEVISION AND THE TOPICS OF ITS STORYLINES

This article will discuss the peculiarities of work and creation of stories on Lviv Television. As is known, Lviv Television has its own unique history and features that distinguish it from other regional TV channels in Ukraine. This study examines the issues of the peculiarities of television in general, as well as the specifics of Lviv Television in particular. The research material reveals the methods of preparing and presenting news by journalists of Lviv Television in our time. The modern themes of Lviv Television stories are also considered. Relevance of the topic. So, the relevance of this study lies in the fact that the news of Lviv Television for the end of 2024 and the beginning of 2025 was taken into account and analyzed. News is a phenomenon that provides topics for television stories every day, and it all depends on the very basic needs of the audience. It is worth noting that news is very important for people, because it allows them to always be up to date with events. And what people need is quality and truthful news. We are talking about the quality of news reporting on Lviv Television, which we can see by reading the essence of the researched video materials and seeing how they were created. The purpose of this study is to find out the peculiarities of the themes and methods of presenting stories on Lviv Television. To achieve this goal, the following tasks were performed: first, the historical part of the creation and development of Lviv Television was discussed, the moment of the transition of Lviv Television to the current state of work and development was noted, new stories of Lviv Television were analyzed and their features were characterized. The object of the study is Ukrainian television in general, its features, and the subject is modern Lviv Television, the themes of its news. The novelty of the study lies in the fact that for this analysis of the study, new plots of Lviv Television were taken. And for in-depth study and conduct of the study, the following methods were used: descriptive, analysis, synthesis and content analysis.