Research on Educational Guidance for the Short Video Phenomenon from the Perspective of Network Subculture among College Students

随着互联网的飞速发展，网络亚文化对青少年的影响日益加深，其中，短视频因其内容丰富、传播迅速等特点，深受广大青少年的喜爱，也不断影响着青少年的思想认知和价值观念。大学生正处于人生观、世界观、价值观形成的关键时期，很容易受到一些消极网络亚文化的影响。本研究基于文献研究，对网络亚文化视域下短视频的特点与对大学生的影响进行分析，同时通过实践探索，提出短视频融入大学生思想政治教育的具体方法。With the rapid development of the Internet, the influence of network subculture on teenagers has deepened increasingly. Among them, short videos, characterized by rich content and rapid dissemination, are deeply loved by young people and continuously shape their ideological cognition and value concepts. College students are in a critical period of forming their outlook on life, worldview, and values, making them vulnerable to the impact of negative network subcultures. Based on a literature review, this study analyzes the characteristics of short videos from the perspective of network subculture and their impacts on college students. Meanwhile, through practical exploration, it proposes specific methods for integrating short videos into college students’ ideological and political education.