READINESS: The keystone of crisis management architecture

Sticky crises have challenged industry leaders to evaluate existing approaches to crisis management. In a global quest led by the Crisis Communication Think Tank, READINESS has been identified as the keystone for a new architecture for managing issues, risks, conflicts, and crises. The new READINESS framework is supported by three pillars: multilevel efficacy, mindset, and dynamic process. It provides an enhanced map for corporate communication leaders to navigate through uncharted waters of emerging and mutating threats in order to safeguard business and security, and improving policy and governance.