Awareness and Usage of Online Travel Booking Platforms among College Students in Coimbatore City

This study investigates the awareness and usage patterns of online travel booking platforms among college students in India. With the rapid growth of digital technologies and the increasing penetration of smart phones, the travel booking landscape has transformed significantly. This paper explores the factors influencing students' choices, their preferences for specific platforms, and the challenges they face while using these services. Data was collected through structured questionnaires distributed to 50 students from various colleges in Coimbatore. The analysis reveals key trends in platform preferences, booking frequency, and the impact of promotions and deals on decision-making. The findings provide valuable insights for travel service providers looking to better cater to the student demographic. Keywords: Online Travel Booking, College Students, Digital Platforms, Travel Preferences, India