Using gamification to engage citizens in micro-mobility data sharing

The European Strategy for Data aims to create a unified environment for accessing, sharing, and reusing data across sectors, institutions, and individuals, with a focus on areas like mobility and smart cities. While significant progress has been made in the technical interoperability and legislative frameworks for data spaces, critical gaps persist in the bottom-up processes, particularly in fostering social collaboration and citizen-driven initiatives. What is often overlooked is the need for effective citizen engagement and collaborative governance models to ensure the long-term viability and inclusivity of these data spaces. In addition, although principles for successful data sharing are well-established in sectors like healthcare, they remain underdeveloped and more challenging to implement in areas such as mobility. This article addresses these gaps by exploring how gamification can drive bottom-up data space formation, engaging citizens in data-sharing and fostering collaboration among private companies, local governments, and academic institutions. Using bicycle usage as an example, it illustrates how gamification can incentivise citizens to share mobility data for social good, promoting more active and sustainable transportation in cities. Drawing on a case study from Tallinn (Estonia), the paper demonstrates how gamification can improve data collection, highlighting the vital role of citizen participation in urban planning. The article emphasises that while technological solutions for data spaces are advancing, understanding collaborative governance models for data sharing remains crucial for ensuring the success of the European Union's data space agenda and driving sustainable innovation in urban environments.