The Experience of Studying the Factors that Make Russia Attractive to Foreign Youth

The article presents the results of a pilot study conducted by young researchers as part of the “Russia Today and in the Future: Attractiveness Factors” project, organized by the National Research Institute for Communication Development. The methodology used by all participants in the project is described in this article.Based on an analysis of information sources, the results of foresight sessions, and a survey of young people (from Asian and Latin American countries: Vietnam, India, Cambodia, China, Thailand and Peru) studying in Russia, the authors conclude that these countries have a solid foundation for educational interaction. Peruvian youth focus on Russia’s influence on human development and political activity in modern society. The factors that make Russia attractive to Indian students are based on a history of trust-based interaction between the two countries. The main aspects include quality education, low tuition and living costs, a variety of programs, rich cultural heritage, and a special path of historical development. The results of the study on tourism relations between Russia and Thailand emphasize the need for targeted actions to develop these relationships. Students from Asia-Pacific countries studying in Russia note that the country has all conditions for higher education, including economic conditions that allow international students to feel comfortable, and receive affordable and high-quality education. The results of the research presented in the article aim to create a basis for further study and the development of recommendations to improve the level and factors of Russia’s attractiveness.