THE SPREAD OF GLAMPING IN UKRAINE AS A NEW TREND IN ACCOMMODATION FACILITIES OF THE 21ST CENTURY

Objective. In the modern world, the demands of tourists for accommodation facilities are increasing. This leads to the improvement of already established hotels, diversification of their services, or the creation of new establishments that meet consumer demands, such as glamping. The purpose of this study is to analyse current trends in the spread of glamping in Ukraine, provide their main characteristics, identify the place of glamping in the hotel services market, examine pricing policies, and outline further development prospects. Methodology. The study employs a statistical research method, enabling quantitative data analysis concerning the number of studied establishments. Cartographic and innovative research methods are used to create an interactive map of glamping sites in Ukraine. The comparative-geographical method is applied to illustrate the geographical distribution of glamping sites. Results. The article highlights key trends in the spread of glamping across Ukraine, categorises glamping types and their locations, and discusses the advantages and disadvantages of glamping compared to hotels. It also covers pricing policies and future development prospects for glamping in Ukraine. Scientific Novelty. The scientific novelty lies in expanding the study of glamping in Ukraine as a component of the hotel industry, examining its economic aspects and impact on local communities. Practical Significance. An interactive map of glamping sites in Ukraine has been created, which minimises the time required to find information about these accommodation facilities and simplifies the spatial perception of the territorial features of attracting glamping to the tourist infrastructure of Ukraine.