An Exploration of Augmented Reality Display Design for Youzhou Ancient City Based on Cognitive-Affective System Theory

A large number of ancient city ruins in China carry profound historical and cultural significance. However, traditional methods of exhibition and touring have become insufficient to attract visitors’ interest and fail to ensure effective protection of these heritage sites. Based on the Cognitive-Affective System Theory, this study explores the AR (Augmented Reality) display design of the Youzhou Ancient City ruins. By integrating emotional narrative with cognitive construction, emotional arousal, and interactive participation, the design aims to foster users’ identification with traditional culture. The AR-based representation of ancient city ruins offers an effective way for visitors to understand their ethnic identity and build a sense of cultural identity.