GENDERLECT ON SOCIAL MEDIA: A PRAGMA STYLISTIC ANALYSIS OF GENDER-BASED LANGUAGE USE IN AURAT MARCH

This study investigates genderlect and its implications for gender discourse through Pragmastylistic analysis of social media posts, placards, and slogans used during the Aurat March. A pragma-stylistic analysis focuses upon how pragmatic and stylistic choices in language contribute to gender identities and societal roles, especially in space of social media and social movements. By examining the social media posts and signs from the Aurat March, this research investigates how gendered language can create power dynamics of gender inequality and further question social norms. The study explores the pragmatic functions of language from perspectives of Deborah Tannen's theory of genderlect style and Speech Act Theory. The findings have shown that genderlect in Aurat March strongly contributes to resistance to power structures or women rights and gender equality. The strategic language use reflects broader social attitudes toward gender equality, like challenging or reaffirming gendered divisions in certain expressions. The study concludes with how more inclusive gender discourse should be facilitated by inspiring the critical language awareness and supporting diverse participation in the feminist movements to create the potential for a fair and critical discussion of these issues.