Environmental Politics: Could Social Media in Greece Foster the Ground for an Alternative Environmental Agenda?

The sharing of news across various social media platforms has become an integral part of our daily information intake. But our understanding of the specific types of environmental news stories that gain widespread traction across diverse media platforms remains limited. In our study we examine the most popular posts appearing on Facebook and Twitter for a three-month period (September – November 2021). Our research revealed that social media users predominantly depend on traditional media outlets rather than seeking information from alternative news sources. The news shared on social media platforms primarily originates from political actors and institutions, either in the form of statements or press releases. This content tends to focus on the societal and economic implications of the crisis. Consequently, social media in Greece has not yet managed to establish an alternative narrative or agenda surrounding this issue.