Intercultural Communication Attitudes When Watching Different Cultural Performances—Taking STEAM-TNUNAN Opera Concert as an Example

The USR plan of the Taiwan Ministry of Education hopes that universities can play an important role in social participation as promoters by using professional knowledge and creativity to improve the academic gap and promote local identity and development. The team “STEAM-TNUNAN Opera Concert” of Taiwan National Tsing Hua University combines science education, music, literature, and history to provide courses for local indigenous schools and conducted its third tour on January 6, 2024. This study takes this opportunity to explore whether there are differences in the intercultural communication attitudes of audiences before and after watching a performance from a cultural background other than their own, to understand whether informal education in the form of musicals can play a role. The research tool is the “Intercultural Communication Attitude Scale” modified from Huang Wen-Ding and Lin Xiu-Qing’s “Intercultural Communication Attitude Scale for Grade 5 and 6 Students”. The experimental participants are non-indigenous audiences who watched the tour and statistical methods used include Paired Sample t-test. The result shows that watching a performance from a cultural background other than one’s own can effectively increase Intercultural Communication Attitudes and confirm that informal lessons delivered through musicals can also achieve a subtle effect. Since the project plans to have a large-scale tour at the end of the year, this study expects to use this opportunity to conduct further research.