THE ROLE OF WORKFORCE ANALYTICS IN SHAPING EMPLOYEE EXPERIENCE: A STUDY ON DIGITAL HR PRACTICE IN BENGALURU IT SECTOR

An innovative method of human resource management that utilises technology to collect and analyse employee data, enabling organisations to make data-informed decisions about talent acquisition, development, and retention, thereby enhancing workforce performance and aligning HR strategies with overarching business objectives. Digital HR solutions aggregate extensive employee data from many sources like as performance evaluations, engagement surveys, attendance logs, learning management systems, and recruitment platforms, thereby constructing a holistic perspective of the workforce. Workforce analytics is becoming increasingly essential in the digital revolution of human resource management. Comprehending employee experience and engagement metrics is essential for retention. Identifying engagement deficiencies and turnover risks at an early stage facilitates proactive actions. Anonymous pulse surveys offer consistent input on satisfaction levels for leadership, growth prospects, technological resources, workplace culture, and additional factors. The present study conducted with objective of determining significant role of workforce analytics in shaping employee experience. Non probability sampling method has been used to collect data from employees working in HR department of IT companies establish in and around Bangalore city. Around 254 sample were finalised for the study after scrutinising from 280 sample received due to its extreme values. Major statistical tools like factor analysis, confirmatory factor analysis, Multiple linear regression, SEM and ANOVA were applied to examine the relationship and difference among the variables. the results of the test shown BPAF have a significant and positive impact on Digital HR Practice, TTDF have a significant and positive impact on Digital HR Practice, WEPF have a significant and positive impact on Digital HR Practice, Designation of employees have significant and positive influence on Digital HR Practices, with every enhancement in designation of employees leads to growth in Digital HR practice. Work experience of employee have significant and positive influence on Digital HR Practice , with every one year of experience among employees of IT companies shows growth in Digital HR practices.