Suggestions on Development Strategies for Enping’s <i>Acanthus </i><i>ilicifolius</i> Industry Based on SWOT Analysis

本文运用SWOT分析法对恩平簕菜产业发展展开研究。在国家乡村振兴战略实施的背景下，恩平簕菜产业拥有广阔的政策实施空间，但也面临激烈的市场竞争压力。其具备营养丰富、种植适应性强等优势，但是却存在品牌建设不足、全产业链发展不完善等问题。同时，国家高度重视农产品的产业化、现代化，以及“互联网 + 科技”带来的时代机遇，为其发展提供了有利条件，然而市场竞争加剧、消费者需求日益多样化、劳动力短缺等威胁也不容忽视。推动恩平簕菜产业高质量发展，本文提出需要挖掘产业文化内涵打造品牌效应和优化供需关系探索新型“产 + 销”的策略。通过这些措施，有望推动恩平簕菜产业高质量发展，成为地方经济增长、助力乡村振兴的重要力量，实现绿色可持续的发展。This article uses SWOT analysis to study the development of Enping’s Acanthus ilicifolius industry. Against the backdrop of the implementation of the national rural revitalization strategy, the Enping Acanthus ilicifolius industry has broad policy implementation space, but also faces fierce market competition pressure. It has advantages such as rich nutrition and strong adaptability to planting, but there are problems such as insufficient brand building and incomplete development of the entire industry chain. At the same time, the country attaches great importance to the industrialization and modernization of agricultural products, as well as the opportunities of the times brought by “Internet plus technology”, which provides favorable conditions for its development. However, threats such as intensified market competition, increasingly diversified consumer demand, and labor shortage cannot be ignored. To promote the high-quality development of Enping’s Acanthus ilicifolius industry, this article proposes the need to explore the cultural connotations of the industry, create brand effects, and optimize supply and demand relationships to explore new strategies of “production + sales”. Through these measures, it is expected to promote the high-quality development of Enping’s Acanthus ilicifolius industry, become an important force for local economic growth and rural revitalization, and achieve green and sustainable development.