The impact of digital technology on sports consumption: evidence from Chinese college students
The study offers theoretical contributions by integrating emotional and symbolic mechanisms, and provides practical insights for sports marketers and educators aiming to engage college students in digital-era consumption.
Authors
- Wen-Hao Guo
- Jun Yang (ORCID: https://orcid.org/0000-0003-2794-7360)
- Yongshun Wang (ORCID: https://orcid.org/0000-0002-8481-5412)
- Yuan-Ji Zhong (ORCID: https://orcid.org/0009-0001-2159-0199)
Institutions
- Huaqiao University (CN)
- Jiangxi University of Science and Technology (CN)
- Xiamen University of Technology (CN)
Publication Details
- Journal
- Frontiers in Psychology
- Published
- 2025-05-20
- DOI
- https://doi.org/10.3389/fpsyg.2025.1501327
- Citations
- 3
- Primary Topic
- Digital Marketing and Social Media
- Type
- article
- Field-Weighted Citation Impact
- 12.60