Ogłoszenia/reklamy dawniej i dziś z perspektywy treściowo-strukturalnej – spostrzeżenia do kilku wybranych aspektów

With the development of societies comes the need to create another advertising reality, contained in the texts of advertisements/advertisements. Their content corresponded/-responds to specific text styles depending on the development of text forms and structures, competences of text producers, linguistic and social norms and changing economic conditions. The development of media as carriers of specific textual tendencies is also significant here. Using examples of advertisements/advertisements from different social realities over time, advertising texts will be presented along with a short analysis of their content, structures and text forms.