The effect of liquidity, solvency, activity and profitability towards profit growth

Purpose: This research was conducted to describe and determine the effect of of liquidity, solvency, activity and profitability towards profit growth. Methodology/approach: The population in this study is consumer non-cyclical companies listed on the Indonesia Stock Exchange 2018-2022. The total research population was 70 companies. The sampling technique used was proportionate stratified random sampling. The total research sample was 37 companies. The research method used is descriptive and verification methods. The data analysis method uses multiple linear regression analysis. Findings: The research results show that only liquidity and solvency have a significant negative effect toward profit growth.Practical and Theoretical contribution/Originality: The results of this research are useful as important information for stakeholders in making decisions to improve profit growth.Research Limitation: The research is limited to consumer non-cyclical sector companies, the research period is only 5 years and there are limitations in measuring variables. So the research results cannot be generalized.