THE PRACTICE OF CIRCULAR SELLERS IN ATTRACTING THE BUYING POWER OF THE COMMUNITY IN MAKASSAR CITY. INDONESIA (Case Study of Tahu Tempe Sellers)

The results showed that tempe and tofu mobile sellers in Makassar City have an important role in fulfilling people's needs for cheap and nutritious sources of vegetable protein. To attract buyers, they apply various strategies such as building good communication with customers, providing friendly service, and offering flexible prices. By following changes in consumption patterns, such as highlighting the health benefits of tempeh and tofu and improving packaging, traders are able to compete and continue to attract consumers in the midst of intense market competition. Tempe and tofu sellers in Makassar City have marketing advantages, such as affordable prices, stable market demand, easily available raw materials, and a wide distribution network. However, they also face challenges such as short shelf life, fierce competition, dependence on soybean imports, and lack of innovation in packaging and digital marketing.