Research on the Integrated Development Path of Rural E-Commerce and Rural Revitalization

农村电子商务在乡村振兴中发挥着重要作用，包括拓宽农产品销售渠道、推动农村产业结构优化、吸引人才回流及传播乡村文化。然而，农村电商与乡村振兴融合发展面临基础设施滞后、人才短缺、品牌建设滞后及农产品质量监管困难等问题。为此，应强化基础设施建设，加大人才培养与引进，加强品牌建设与营销推广，完善质量监管体系，并强化政策支持，以营造良好发展环境，促进农村电商与乡村振兴的融合发展。Rural e-commerce plays an important role in rural revitalization, including broadening the sales channels of agricultural products, promoting the optimization of rural industrial structure, attracting talents and spreading rural culture. However, the integrated development of rural e-commerce and rural revitalization is faced with problems such as lagging infrastructure, talent shortage, lagging brand construction and difficulties in the quality supervision of agricultural products. Therefore, we should strengthen infrastructure construction, increase talent training and introduction, strengthen brand construction and marketing promotion, improve the quality supervision system, and strengthen policy support to create a good development environment and promote the integrated development of rural e-commerce and Rural Revitalization.