INDIVIDUAL TOUR TEXT AND DRAMATURGY

Purpose. Analyze the application of dramaturgy principles in writing an individual excursion text to make it engaging for tourists. Develop a method for writing an individual excursion text based on dramaturgy principles. Test this method using the example of a sightseeing tour of Chernivtsi. Methods. The work is based on the excursion method of cognition, which combines the live demonstration of objects with a narrative about them, where the demonstration takes the leading role, while the narration serves as accompaniment. Excursions are viewed as a form of leisure organization for people in the mode of tourists, for whom learning takes place during free time and is combined with recreation. Therefore, the individual excursion text must be engaging. Results. The main results of this study include the development of a method for writing an individual excursion text based on dramaturgy principles, called the "Excursion Scroll." This method ensures: the logical structure and emotional richness of the text; active engagement of listeners in perceiving the material; and the sequential development of thematic lines along the route. This approach will contribute to improving the professional skills of tour guides and enhancing the quality of excursion activities. Scientific novelty. The article presents the key principles and practical recommendations for using dramaturgy principles to create individual excursion texts. An original method for writing an individual excursion text, the "Excursion Scroll," is proposed. Recommendations have been developed for formulating the plot, developing thematic lines, and structuring the individual text as follows: exposition, inciting incident, development and complications, climax, resolution, and epilogue. Practical significance. The research results can be used to improve the qualifications of tour guides, particularly their competencies in developing excursion routes and individual excursion texts. This is highly significant in excursion services for tourists, where the learning process should be engaging. The obtained results open new prospects for enhancing the quality of excursion practices, increasing the emotional impact on the audience, and ensuring a comprehensive presentation of the showcased objects.