Media Platforms Utilization and Academic Performance of Bachelor of Arts in Literature Students in the Contemporary Adaptive Instruction

This study aimed to investigate the influence of media platform utilization on academic performance and the ways technology has been used to navigate academic tasks in contemporary adaptive instruction among Bachelor of Arts in Literature (BAL) students at Cebu Technological University-Argao Campus during the Academic Year 2023–2024. Utilizing an explanatory sequential design, the study employed simple random and purposive sampling techniques. Data were gathered through surveys, secondary data collection, and in-depth interviews to obtain quantitative and qualitative data, respectively. Quantitative data were subjected to the Pearson correlation method to determine correlations, while qualitative data were thematized using Braun and Clarke’s framework. Results revealed that media platforms used for dissemination and interaction had a higher correlation with academic performance compared to those used for creation. Additionally, while not all media platforms demonstrated a high frequency of utilization and significant impact on academic performance, participants indicated that the media platforms they used were accessible, useful, and provided comfort and efficiency in navigating academic tasks. The study proposes a framework and guidelines for administration, parents, students, and stakeholders to ensure the balanced and responsible use of media platforms as output. These guidelines aim to enhance the use of technology in contemporary and adaptive instruction.