APPLICATION OF SENSORY ANALYSIS IN LIVESTOCK FARMS IN SERBIA: A COMPARATIVE ANALYSIS WITH THE EU ANDDEVELOPED EUROPEAN COUNTRIES

Development of precision agriculture, particularly through the use of sensory technologies, has had a significant impact on livestock farming worldwide. This study examines the use of sensory technologies in Serbian livestock farms in comparison to the EU and other developed European countries. Primary research question is how the use of sensory technologies in the Serbian livestock production compares to the EU and what factors influence these differences. To answer this question, a comparative analysis was conducted based on secondary data from academic publications, reports and documents of relevant organizations. Research methodology includes a systematic literature review, collection of data on technology adoption rates and a comparative analysis to identify key trends, challenges and opportunities. Results show that sensory systems such as temperature and humidity sensors and animal health monitoring sensors are widely used in the EU (e.g. over 60% in the Netherlands), but are only used to a limited extent in Serbia (in 2023, only 15% of farms used basic sensors to control environmental parameters and 5% used health monitoring systems). Factors contributing to this discrepancy include financial constraints, limited technological infrastructure and insufficient farmer education. Serbian livestock farming can be significantly improved through the increased use of sensor technologies. These technologies can increase productivity, reduce disease outbreaks and improve animal welfare. Policy recommendations include increased government support, financial incentives and training programs for farmers to close the technology gap.