Exploring the Mediating Role of Risk Aversion in the Relationship between Personality Traits and Life Insurance Purchase Intention
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Authors
- E. Jeevitha
- Dinesh Kumar (ORCID: https://orcid.org/0000-0001-5943-1444)
- G. Yoganandan (ORCID: https://orcid.org/0000-0002-3000-9183)
Publication Details
- Journal
- International Journal of Business Excellence
- Published
- 2025-01-01
- DOI
- https://doi.org/10.1504/ijbex.2025.10071356
- Primary Topic
- Insurance and Financial Risk Management
- Type
- article
- Field-Weighted Citation Impact
- 0.00