AI-POWERED PERSONALIZATION ALGORITHMS FOR DIGITAL MARKETING

This research examines the impact of AI-powered personalization algorithms on digital marketing strategies. As customer engagement and content personalization become critical for business success, AI technologies like machine learning, data mining, and deep learning are employed to customize marketing tactics for individual consumers. The study investigates how these algorithms enhance the overall customer experience, increase marketing ROI, and improve conversion rates by offering personalized content in real-time. A survey of 81 participants from diverse industries assesses their views on personalized marketing and its efficiency. The analysis employs advanced statistical methods, such as correlation and regression analysis, to measure the relationship between AI-driven personalization and consumer engagement. The results indicate that AI personalization significantly enhances customer satisfaction and purchasing behavior.